Using a online website builder for your small business.
Article by Kayla Roberts
I am often asked “Should I use a website builder for my small business or should I hire a designer?” Its a excellent question and the answer depends on honestly asking yourself “What type of site do I want/need to build?” and your own capabilities, funds and time you have available on your hands.
If you own a small business and need a website that people can go to online to find your location or contact info or to see a small sampling of what you have to offer, than a website builder can be your best option. It allows you control of your content, and you can update immediately as most website builders have hosting and a automatic publishing feature built it. There is no emailing someone to handle changing your content and then waiting for it to be applied. However with that said, its extremely important to check out the abilities of the website builder. Such as:
Is it easy to use? Is the interface difficult to maneuver around? Sometimes online website builders have the tendency to be clumsy and hard to work with.
What type of finished product does it produce? Preferably you want something that does not really look like a template. You want something that looks professional and customized to your business.
Can you use your business logo or photos on the pages of your site?
Does the website builder offer support for the product?
And of course lastly…does it offer Search engine optimization tools so you have the ability to rank well in the search engine for your target market? If you don’t have the tools necessary to optimize the site there is, truly no point in having a website that people can not find.
website builder are usually very affordable and if you can find one that meets the above, and you don’t mind a slight learning curve, you may realize a site builder is the absolute best and most efficient option.
If you find that you do not have not as much time as you would like to put into creating a website or you are wanting a lot of customization such flash graphics, working with HTML code, or affiliates… then using a website builder can become very tedious. Trying to get the builder to work with these types of options, which are often not integrated, can be very time consuming. Sort of defeating the purpose of using a quick and easy product.
Or perhaps you want to start with a little website now, but want the capability in the near future of having a full blown e-commerce store. A lot of website builders are limited, from the amount of pages you can have on the site… to its upgrade abilities. So if you can not upgrade to what you need…you then have to start over…scraping your website and hiring a designer to do it. Not a place you want to find yourself.
So look around and do a lot of free trials of website builders (almost all of them offer this) compare and see what they have to offer and if it can meet the needs your small business.
